While shooting Kate Moss for Balmain's Fall/Winter 2010 campaign, Inez van Lamsweerde and Vinoodh Matadin also recorded the shoot (without the knowledge of the directors of Balmain), adding a Antony and the Johnsons and some cute, yet creepy animations.
"Surrealism is always there in our work, whether it's in the camera or through computer manipulation. We've had the idea for this video for some time. We are fascinated with the different realities going on in one shoot and so the music, the animation, Kate's movements and the camera angle represent these layers of perception." -Inez van Labsweerde